Senior Associate, Growth Marketing

1w1 week ago

Tubi

Los Angeles, US · Full-time · $69,200 – $98,900

About this role

Tubi is a free streaming service that entertains over 100 million monthly active users with the world's largest collection of Hollywood movies, TV shows, creator-led stories, and Tubi Originals. Headquartered in San Francisco and part of Fox Corporation, it boldly serves every fandom. As Senior Associate, Growth Marketing, you'll run in-depth analyses on marketing activities, develop plans to influence metrics, own KPIs, and drive data-driven decisions.

You'll build analytics frameworks to track KPIs, write prompts for AI-generated scripts to automate workflows, and perform research to understand target audiences. Devise unique ways to communicate the Tubi value proposition while supporting earned, owned, and paid media initiatives. This hybrid role requires travel to San Francisco or Los Angeles offices two-three days per week.

Collaborate cross-functionally with Product teams on partner integrations for high visibility, design teams on A/B testing strategies, and Data Science to validate results. Serve as the DRI for assigned international markets to maximize regional impact. Manage the full media cycle including tracking, asset generation, optimization, and partner management.

Work with analytics suites like Amplitude and Segment to drive experimentation and results. Provide detailed insights into partner performance with recommendations for next steps. Quantify efforts, lead initiatives for business outcomes, and share results in a fast-paced environment.

Requirements

4+ years experience in a relevant role
Strong capability to work cross-functionally and adapt nimbly to business needs
Ability to write functional SQL queries and manipulate data in 3rd party tools for optimization
Strong organizational and project management skills, including use of JIRA
Ability to make business cases and communicate them effectively
Working well with ambiguity and thriving in a fast-paced environment
Experience working cross-functionally, managing priorities and expectations with business partners

Responsibilities

Build analytics frameworks to track KPIs across marketing initiatives
Write prompts to create AI-generated scripts automating workflows for efficiency and decision-making
Perform research on target audience and devise unique ways to communicate Tubi value proposition
Work with Product team on partner integrations ensuring high visibility of Tubi product
Partner with design teams to create formal A/B testing strategies
Work closely with Data Science to validate test results
Manage media cycle including tracking, asset generation, optimization, partner management, reporting
Provide detailed insights into partner performance and recommendations on next steps

Benefits

Pay range $69,200—$98,900 USD for high cost markets like Los Angeles and San Francisco
Annual discretionary bonus
Long-term incentive plan
Medical, dental, vision insurance
401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents