Senior Lifecycle Marketing Manager - Global Planning, Insights & Operations

1w1 week ago

Adobe

San Francisco, US · Full-time · $112,000 – $215,100

About this role

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps.

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative lifecycle marketing manager to join us in driving business impact through scalable and repeatable motions for our free members.

In this highly visible role, you'll work across global Lifecycle teams, connecting business strategy through cross-functional partnerships. You'll lead global teams in quarterly implementation of Corporate Acquisition strategy with regional considerations. Drive quarterly business cycle including planning, target attainment and end of quarter reports.

Build and maintain strong collaborative partnerships with key business partners across Adobe, from marketing peers to senior leadership. Thrive in a fast-paced environment while navigating a matrixed organization with integrity. Continuously seek to optimize existing programs and processes on a global scale.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected. New ideas can come from everywhere in the organization. The next big idea could be yours!

Requirements

Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
Solid grasp of email marketing principles and industry norms in creative, targeting, and end-to-end execution, as well as application of data science models.
Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action.
Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight.
Strong written and verbal communication skills, adept at problem-solving and demonstrating a keen attention to detail.
Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency.
Excellent knowledge of reporting tools (PowerBI, Tableau).
Good understanding of program management platforms and communication tools (Workfront, Planner, M365).

Responsibilities

Lead global teams in quarterly implementation of Corporate Acquisition strategy, efficiently implementing with regional considerations, supported by scalable business processes.
Build and maintain strong collaborative partnerships with key business partners across Adobe ranging from marketing peers across regions to senior leadership.
Collect inputs and maintain all cross-team collaboration tasks are fulfilled including various reports, launches, and corporate plans implemented in planned and timely manner.
Lead global reporting for Acquisition, oversight and insights into global programs, and adoption of new metrics, reports and dashboards.
Drive key improvements and standardizations to gain efficiencies across all regions, identifying and quantifying business opportunities and opportunity sizing.
Drive quarterly business cycle: planning, target attainment & narrative, end of quarter reports through ongoing cadence of connection points and deliverables.
Identify, influence and lead gap closure strategic approach in regard to bottoms up vs target planning while owning global narrative.
Drive processes and initiatives at scale that positively influence revenue and enhance customer experience, while continuously seeking to optimize existing programs.