Growth Marketing Manager

3w3 weeks ago

Sigma Computing

New York City, US · Full-time · $130,000 – $180,000

About this role

Sigma is hiring a Growth Marketing Manager to turn social, community, and advocacy into channels that actually drive inbound. Most companies run these as brand awareness and grade them on impressions, but Sigma sees them as a path to growth.

You'll own Sigma Public as a growth engine and run the social, creator, and advocacy programs that feed it. This includes a new employee-generated content motion that turns the people who work here into our most credible marketing.

You'll report into marketing leadership and work closely with Product Marketing, Product, and the data team. This is a new role with wide latitude on strategy and tooling, giving you the chance to shape how Sigma grows.

You'll be measured on growth, not activity: weekly active builders on Sigma Public, the volume and quality of creator and employee content going out each week, and the inbound that those channels generate.

Requirements

3–5 years running social, community, or both for a B2B SaaS, developer, or AI company.
You know what works on B2B social and what dies in the feed.
You've grown an audience somewhere and can point to content that drove more than likes—whether sign-ups, pipeline, or hires.
You've built or run a creator, advocate, or community program and gotten other people to make content about a product they don't work on.
Experience turning social and community into measurable inbound growth, not just brand awareness.
Ability to design and scale programs that generate user-generated content and employee-generated content.

Responsibilities

Own Sigma Public as a growth channel and grow weekly active builders from the hundreds into the thousands.
Run the launches, campaigns, and content that get people building on Sigma Public and sharing what they make.
Turn builders into sharers and shares into sign-ups so Sigma Public compounds like the best freemium products.
Run Sigma's social presence day to day, starting with LinkedIn and extending to where buyers and builders spend their time.
Treat social as a pipeline channel, building the cadence, formats, and hooks that move people from a scroll to a sign-up.
Build the advocacy and creator program from scratch, turning customers and community members into advocates who make content about Sigma.
Launch the employee-generated content program with tooling and incentives that get Sigma employees posting in their own voice.
Track which content and creators drive reach and inbound, then feed that back into what you make next.