Customer Marketing Manager

3w3 weeks ago

Asana

San Francisco, US · Full-time · $165,000 – $185,000

About this role

The Asana Marketing team fuels business growth and builds a brand customers love through campaigns and content that attract new accounts and inspire current ones to grow. The Customer Marketing and Advocacy team places customers at the center of Asana's marketing strategy, cultivating strategic relationships that drive insights and engagement.

In this role, you will manage and execute the global Customer Advisory program, including executive Customer Advisory Boards for AMER and EMEA cohorts and a global customer product council. You will partner closely with Marketing, Sales, and Customer Success to identify strategic customers and translate their successes into compelling, multi-format engagements like case studies, films, and event speaking opportunities.

You will act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities. Working with Revenue and Marketing teams, you will drive the ongoing adoption of customer content across the organization and establish a feedback process for continuous programmatic improvements.

This role is based in our San Francisco office with an office-centric hybrid schedule, with standard in-office days on Monday, Tuesday, and Thursday. You will have the opportunity to shape the future of our product and business by infusing inspiring customer stories into the heart of our marketing work.

Requirements

6+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role focused on developing deep customer relationships and compelling stories
Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs); B2B SaaS work experience is a strong asset
A strong, collaborative relationship builder skilled at partnering cross-functionally with Sales, Success, and Product to identify and secure the best customer stories
A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements
Experience with integrating AI into marketing workflows
A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes
Ability to operate independently, manage multiple priorities effectively, and consistently deliver great results
Ability to travel for customer events and marketing activities

Responsibilities

Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards for AMER and EMEA cohorts and a global customer product council
Develop recruitment strategies, manage membership, collaborate on high-impact session content, and oversee event experiences for the advisory program
Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases
Translate customer successes into compelling, multi-format engagements such as case studies, customer films, event speaker engagements, advertising, and media opportunities
Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities
Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization
Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends

Benefits

Comprehensive compensation package
Office-centric hybrid schedule with standard in-office days Monday, Tuesday, and Thursday
Option to work from home on Wednesdays
Flexibility to work from home on Fridays depending on the type of work and team partnerships