Senior Field Marketing Manager - Brand Activations

3w3 weeks ago

Intercom

San Francisco, US · Full-time · $140,000 – $152,000

About this role

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. This Senior Field Marketing Manager role will bring our most important in-person and hybrid experiences to life in North America, sitting at the intersection of brand, demand generation, and sales.

Day-to-day, you’ll own field execution for key programs, from strategic events to product launches. You will drive sales enablement, build ancillary experiences like VIP dinners, and establish KPIs to measure pipeline impact. Creating repeatable playbooks ensures a scalable global field marketing engine.

This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments. You’ll partner closely with the Brand Activations team and collaborate with Sales, Growth, Product Marketing, and external vendors to deliver cohesive experiences.

The role offers the opportunity to build scalable systems from the ground up and contribute to a rapidly growing company with nearly 30,000 global businesses. You will have direct impact on measurable pipeline and revenue growth, transforming customer support through innovative AI-driven experiences.

Requirements

6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment.
Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement).
Strong experience supporting sales teams and building effective enablement programs.
Exceptional project management skills with the ability to juggle multiple complex initiatives.
Experience owning on-site execution for large-scale events and high-touch activations.
A builder mindset - excited to create structure, processes, and playbooks where they don’t yet exist.
Strong communication and stakeholder management skills, with experience working cross-functionally.

Responsibilities

Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations.
Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events.
Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact.
Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline.
Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue.
Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine.
Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences.
Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution.