Growth Marketing Manager - Paid Social

3w3 weeks ago

ThirdLove

San Francisco, US · Full-time · $130,000 – $165,000

About this role

ThirdLove disrupted the bra industry by inventing half-cup sizes and the Fitting Room® quiz, prioritizing real-world fit over outdated standards. As the Growth Marketing Manager for Paid Social, you will own Meta, TikTok, and support on Pinterest from strategy through execution.

You will oversee platform and agency relationships, direct AI tools for optimization, and partner with internal teams on creative briefs and testing. You understand that winning on Meta requires both a data-driven and creatively-led approach, and you treat Paid Social as a strategic function.

Our culture is inclusive, collaborative, fast-paced, and data-driven, and we have been certified as a Great Place to Work® for four consecutive years. You will take performance personally, bring a genuine point of view to every channel decision, and drive how we grow on these platforms.

This role offers the opportunity to make an impact while propelling your career forward in an innovative, design-led brand. You will consolidate institutional knowledge internally and lead incrementality test design for social channels.

Requirements

Proven experience owning paid social strategy across Meta and TikTok, with support on Pinterest
Strong understanding of both data-driven and creatively-led approaches to winning on Meta
Ability to manage platform and agency relationships with clear performance accountability
Experience directing and evaluating AI tools for bid management, audience optimization, and creative performance
Analytical eye for defining tests, interpreting results, and setting guardrails and performance benchmarks
Strong opinions about creative and a genuine point of view on every channel decision
Experience contributing channel-level commentary to cross-channel performance reporting

Responsibilities

Own paid social strategy across Meta and TikTok, including account architecture, funnel coverage, and budget allocation
Own budget pacing across all three channels and make real-time reallocation decisions based on performance signals
Lead incrementality test design for social channels in coordination with our measurement stack
Manage day-to-day communication and performance accountability with external platform and agency partners
Direct, evaluate, and push back on AI execution tools for bid management, audience optimization, and creative performance
Interrogate automated optimization outputs and override AI-recommended actions that do not hold up to scrutiny
Partner on creative strategy and testing, working closely with internal teams on creative briefs and testing protocols
Stay ahead of platform product changes, beta opportunities, and algorithm shifts on each platform

Benefits

Certified as a Great Place to Work® for four consecutive years
Inclusive, collaborative, fast-paced, and data-driven culture
Opportunity to make an impact while propelling your career forward
Work with an innovative, design-led brand that handles everything from R&D to supply chain in-house