Lifecycle Marketing Manager

1w1 week ago

HeyGen

Los Angeles, US · Full-time · $150,000 – $190,000

About this role

HeyGen's mission is to make visual storytelling accessible to all by building technology that equips people to create scalable videos. We're hiring a Lifecycle Marketing Lead to build and own the full system that moves users from curious to committed and keeps them returning. This goes beyond email ops to high-leverage programs across onboarding, activation, retention, and monetization.

Be hands-on in tools and close to behavioral, revenue, and usage data to make campaigns timely, relevant, and personal. Design messaging across email, in-product surfaces, and paid retargeting that guides users to value. Ship fast in Customer.io using HTML/CSS templating without dependencies.

Work closely with Growth, Product, Creative, and Data teams to define, build, and scale what works. Understand user behavior, identify inflection points, and tune journeys accordingly. Monitor metrics like inbox placement, conversion rates, and engagement to optimize performance.

The goal is a self-sustaining messaging system that drives growth and reduces Product's burden. Join a dynamic, inclusive environment focused on innovation and creativity. Access collaborative culture, professional growth opportunities, and state-of-the-art technologies.

Requirements

4–8+ years in lifecycle, growth, or retention marketing at consumer-focused products
Strong technical fluency with email delivery, including how messages actually get delivered
Deep knowledge of email deliverability: inbox placement, spam triggers, domain reputation, SPF/DKIM/DMARC, IP warming
Experience with Customer.io, Braze, or similar marketing automation platforms
Fluent in HTML/CSS and templating to build and debug emails independently
Comfortable working directly with data (Looker, Amplitude, SQL a plus)
Builder’s mindset: think in systems, move fast, and care about craft

Responsibilities

Own and operate lifecycle system end to end, from onboarding to monetization, with measurable impact on user behavior
Design and build messaging across email, in-product surfaces, and paid retargeting that guides users to value
Ship campaigns in Customer.io, working hands-on in HTML/CSS and templating tools to move fast
Write copy that performs - intentional, clear, and timed to user needs
Run fast experiments on subject lines, content blocks, CTAs, and timing to drive engagement
Work closely with Product, Creative, and Data to understand user behavior and tune journeys
Monitor key metrics like inbox placement, conversion rates, and engagement curves to optimize
Maintain high standards for deliverability and sender reputation across all touchpoints