Lifecycle Marketing Manager

8w2 months ago

Wispr Flow

San Francisco, US · Full-time · $150,000 – $220,000

About this role

At Wispr Flow, how we communicate is the product. Every message—onboarding, win-back, or product education—needs to be thoughtful, timely, and effective. This role owns the full lifecycle system that drives growth and keeps users engaged, blending strategic thinking with technical execution.

Own the strategy, tooling, and performance of lifecycle marketing across email, SMS, in-app messaging, and more. Set the roadmap, ship experiments, and collaborate with Marketing & Product to move metrics across acquisition, activation, retention, and revenue. It's a hands-on role for those who love data, systems, and clarity.

Work closely with Marketing, Product, and Support to ensure messaging is consistent, helpful, and human. Maintain a scalable voice and tone guide for lifecycle comms across channels. Provide internal teams visibility into what's working and why.

Define KPIs like open rates, CTR, conversion, retention, and ARR impact. Run experiments to optimize performance and test new channels. Dig into usage data, feedback, and product roadmap to identify gaps and propose new programs that improve user outcomes.

Requirements

Built or scaled a high-performing lifecycle or CRM program (bonus: in SaaS, AI, or product-led growth environments)
Strong technical fluency in tools like Customer.io, Braze, Iterable, or similar
Think in systems, love to optimize, comfortable with spreadsheets or data dashboards
Obsessed with user behavior and turn insight into comms that convert
Comfortable writing a triggered flow as discussing ARR impact
Bring clarity, momentum, and a low-ego, high-ownership approach to cross-functional work

Responsibilities

Own end-to-end lifecycle strategy: onboarding, activation, usage nudges, retention, win-back, and upsell
Use Customer.io email platform to its full potential—segmentation, triggers, A/B testing, dynamic content
Launch SMS as a channel
Build and manage scalable comms frameworks: modular content blocks, audience logic, personalization layers
Collaborate with Marketing and Product teams to tie messaging to key user actions, behaviors, and funnel stages
Define and track performance KPIs: open rate, CTR, conversion, retention, ARR impact
Run experiments to improve email/SMS performance and test new channels
Partner with Analytics to understand segment behavior, churn risk signals, and refine campaigns