Product Marketing Manager - Lifecycle & Engagement

1w1 week ago

Mochi Health

San Francisco, US · Full-time · $150,000 – $200,000

About this role

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this with an AI-driven marketplace that connects patients to providers, transparent pharmacy pricing, and affordable medications. The platform provides transparent pricing, personalized medication management, and long-term access to medical records.

This data-driven Product Marketing Manager role owns lifecycle marketing and user engagement across patient experience, provider portal, and pharmacy portal. It sits at the intersection of product, marketing, and CRM, building communication infrastructure and campaign strategies for conversion, retention, and engagement. You will own the Customer.io instance, designing multi-channel lifecycle programs via email, push notifications, and SMS.

Join a team rebuilding healthcare from the patient up, working alongside people who value bold thinking, inclusive collaboration, and meaningful work. We've grown rapidly by combining clinical expertise with technology that works for real people. The role covers onboarding flows, habit-building nudges, provider feature updates, and pharmacy operational notifications.

Drive improvements through A/B testing for open rates, click-through rates, conversion, and churn reduction. Identify drop-off points in the patient funnel and build churn prediction programs using behavioral signals. Do the most impactful work of your career in a more affordable, human, and intuitive healthcare environment.

Requirements

2–3 years of experience in lifecycle marketing, CRM, or product marketing, ideally at a health tech, digital health, or consumer subscription company
Hands-on experience with Customer.io, including building behavioral triggers, segments, and multi-step campaign flows
Proven ability to design and execute campaigns across email, SMS, and push notifications
Experience building lifecycle programs for user journeys including onboarding, activation, and retention
Skills in A/B testing and optimization for metrics like open rates, click-through rates, and conversion
Ability to analyze user funnels, drop-offs, and behavioral data for targeted interventions
Familiarity with multi-user platforms in health tech, such as patient, provider, and pharmacy portals

Responsibilities

Own and operate Customer.io instance end-to-end, including audience segmentation, campaign architecture, and deliverability management
Build and optimize lifecycle programs across onboarding, activation, engagement, re-engagement, and retention for patients, providers, and pharmacy partners
Design and launch multi-channel campaigns spanning email, SMS, and push notifications with cohesive messaging
Develop A/B testing frameworks to improve open rates, click-through rates, conversion, and churn reduction
Identify drop-off points in the patient funnel and design targeted interventions to improve conversion from sign-up through active treatment
Build churn prediction and win-back programs using behavioral signals and engagement data
Design patient onboarding flows, habit-building nudges, appointment reminders, and re-engagement sequences for adherence
Develop provider communications on new features and workflows to reduce friction and increase portal adoption