Demand Generation Manager

1w1 week ago

Informa Group Plc.

San Francisco, US · Full-time · $150,000 – $210,000

About this role

Informa Festivals combines prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with marketing intelligence platforms. We're seeking a skilled Demand Generation Manager to drive sponsor awareness and generate leads for Black Hat Events, Informa's flagship cybersecurity event series. This role focuses on developing and executing strategic marketing campaigns to boost sponsor participation and revenue growth.

Design and implement demand generation strategies for Black Hat global events, including the USA flagship and regional editions. Drive market awareness through multi-channel campaigns, digital initiatives like content marketing, email, and webinars. Create targeted campaigns for new prospects, existing customers, and sponsor segments.

Collaborate with Sales, Marketing, Customer Success, and Product teams to develop sales prospectuses, whitepapers, and reports. Work with event coordinators on sponsor programs and activations. Implement lead scoring, qualification, and track campaign performance using data analytics.

Reports to Senior Director, Marketing – Black Hat Events, with position based in San Francisco or Santa Monica. Join a rewarding environment at Informa with freedom, flexibility, great community, and broader impact through volunteering. Generate first-party data and insights to fuel innovation in B2B festivals.

Requirements

Proven experience in demand generation and B2B marketing
Strong background in digital marketing and campaign management
Demonstrable success managing direct reports
Solid understanding of the technology and cybersecurity industry
Excellent analytical and data-driven decision-making abilities
Strong project management and organizational skills
Experience with marketing automation platforms and CRM systems
Proven track record of driving lead generation and revenue growth

Responsibilities

Design and implement comprehensive demand generation strategies for Black Hat global events, including the flagship USA event and regional editions
Drive market awareness and lead generation through multi-channel marketing campaigns
Collaborate with Sales, Marketing, Customer Success and Product teams to create sales prospectuses, whitepapers, reports and other materials
Develop and execute digital marketing initiatives including content marketing, email campaigns, and webinars
Create targeted campaigns to engage new prospects, existing customers and develop personalized marketing experiences for different sponsor segments
Work with event coordinators to support execution of sponsor programs and activations
Implement and manage lead scoring and qualification processes for prospective sponsors
Track, measure, and analyze campaign performance using data analytics to generate first-party data and insights

Benefits

Freedom & flexibility with high ratings for trust and a range of working patterns
Great community with in-person and online social events, Walk the World charity day, and active colleague groups
Broader impact with up to four days per year to volunteer and charity match funding
Career opportunity in a supportive environment shaping the next generation of business festivals