Head of Demand Generation & Growth

1w1 week ago

Harvey

San Francisco, US · Full-time · $221,000 – $300,000

About this role

At Harvey, we’re transforming legal and professional services end-to-end with frontier agentic AI, enterprise-grade platform, and deep domain expertise. We’re looking for a data-driven, full-funnel marketing leader to build and scale our demand generation engine. This role owns strategy, systems, and execution converting awareness into qualified pipeline and revenue.

Lead a team across marketing operations, analytics, campaigns, performance marketing, SEO, website optimization, and email/lifecycle. Design a predictable, scalable growth engine uniting storytelling, targeting, and data rigor. Turn world-class brand momentum into measurable business outcomes at a $100M ARR rocket ship.

This role sits within Marketing and works cross-functionally with Sales, RevOps, Business Tech, and CS globally. Our team is sharp, motivated, and deeply committed to the mission. We move fast, operate with intensity, and take real ownership from early thinking to long-term outcomes.

This is a rare chance to help build a generational company at a true inflection point. With 1000+ customers in 58+ countries and world-class investor support, the opportunity for growth—personal, professional, and financial—is unmatched. Join us to shape the future of work alongside others who raise the bar.

Requirements

Data-driven full-funnel marketing leadership experience building demand generation engines
Proven track record scaling pipeline through paid, organic, and lifecycle channels
Expertise in performance marketing, including paid search, paid social, and ABM
Strong skills in SEO, website optimization, and conversion rate optimization
Experience leading teams across marketing operations, analytics, and campaign management
Ability to blend data rigor, storytelling, and cross-functional enablement
Comfort operating in high-growth environments with ambiguity and intensity

Responsibilities

Develop and execute comprehensive marketing plans including budget allocation and resource management to align with go-to-market strategy
Define the integrated demand generation strategy across paid, organic, field, and lifecycle channels to drive pipeline growth and expansion
Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing
Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals
Develop quarterly pipeline and ROI targets, and present performance insights to the executive team
Build and optimize multi-channel campaigns including paid search, paid social, ABM, webinars, and field that deliver measurable pipeline and revenue
Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads
Manage email and lifecycle marketing to nurture leads through the buyer journey