Brand Marketing Manager

3w3 weeks ago

Rothy's

San Francisco, US · Temporary · $120,000 – $145,000

About this role

At Rothy’s, more than 225 million single-use plastic bottles have been transformed into sustainable wardrobe staples using 3D knitting technology. The Brand Marketing Manager leads content planning and creative briefs for owned channels, focusing on retail marketing expansion across U.S. stores. This role develops strategies aligned with brand goals for a unified retail experience.

Daily tasks include partnering with Visual Merchandising for cohesive storytelling, owning briefs for signage and activations, and localizing initiatives with Retail Operations. Manage budgets, track invoices, and execute partnerships including grand openings. Coordinate omnichannel consistency with eCommerce and digital teams.

The Brand Strategy - Omni Channel team reaches customers with the right message at the right time across platforms. They partner closely with Creative, Digital Commerce, Merchandising, and Amplification. This fast-paced group integrates marketing channels for seamless customer interactions.

Support seasonal product launches and the promotional calendar to drive engagement, conversion, and revenue. Collaborate cross-functionally for on-time execution. Grow retail presence amid expanding stores and foster brand-level activations.

Requirements

5+ years of experience working in marketing
Experience in retail marketing strategy and execution
Proficiency in content planning and creative briefing
Skills in visual merchandising collaboration and brand storytelling
Ability to manage budgets and external vendor relationships
Knowledge of omnichannel marketing and promotional calendars
Experience with local partnerships and store activations

Responsibilities

Manage content planning and creative briefing for owned channels (Site & Retail), focusing on retail marketing expansion
Develop and execute retail marketing strategies aligned with brand and business objectives across all U.S. stores
Partner with Visual Merchandising to ensure cohesive storytelling and brand presentation in stores
Own content briefing of retail marketing assets including signage, window displays, digital assets, and experiential activations
Collaborate with Retail Operations and regional teams to localize marketing initiatives
Manage retail marketing budget and invoice tracking for VM and marketing events
Identify and execute local partnerships, events, and brand activations including grand openings
Coordinate with eCommerce and digital teams for omnichannel consistency