Lifecycle Marketing Senior Specialist

2d2 days ago

IntelliPro Group Inc.

San Francisco, US · Contract · $105,000 – $140,000

About this role

We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. The role centers on building automated journeys that leverage behavioral signals to improve engagement and retention.

Day-to-day work involves designing journeys across email, push, and in-app channels while applying segmentation and user signals. You will run A/B tests, review cohort trends, and turn performance data into targeted improvements for onboarding, retention, and reactivation.

You will partner with product, data, and marketing teams to support feature launches and increase adoption. Programs will cover both individual consumer users and professional or team use cases within the platform.

The position offers the chance to shape lifecycle strategy at scale in a technology-driven environment with direct impact on user growth metrics and product-led expansion.

Requirements

3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
Exposure to both B2C and B2B or product-led environments is a plus

Responsibilities

Own lifecycle programs across onboarding, engagement, retention, and reactivation
Design and optimize automated journeys using behavioral segmentation and user signals
Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
Partner with product, data, and marketing teams to support launches and drive feature adoption
Develop lifecycle programs for both consumer users and professional/team use cases