Head of Lifecycle Marketing

1w1 week ago

Quizlet

San Francisco, US · Full-time · $160,963 – $225,449

About this role

At Quizlet, our $1B+ learning platform serves tens of millions of students monthly, including two-thirds of U.S. high schoolers and half of college students, powering over 2 billion interactions. The Head of Lifecycle Marketing leads efforts to drive customer engagement and retention through owned channels. This role reports to the Director of Growth Marketing.

You will grow activation, engagement, retention, and subscriptions via Braze-run channels, managing triggered and seasonal programs to drive incremental sessions and monthly active users. Shape campaigns using personalized data, timely targeting, and engaging copy and creative. Use data to evaluate opportunities, prioritize tickets, and analyze campaign effectiveness.

The Lifecycle Marketing team works cross-functionally with product marketing, brand, product, and engineering. Establish performance baselines and best practices across email, push, SMS, and onsite channels. Collaborate with product, data science, and engineering to unlock new triggered and ad hoc opportunities.

Test and learn to create playbooks for scaling winning initiatives. Share learnings and proposals in well-synthesized decks, breaking down thinking and soliciting feedback. Inspire and mentor team members to grow their expertise in lifecycle marketing.

This onsite position requires a minimum of three days per week in the San Francisco office: Monday, Wednesday, and Thursday, fostering team collaboration and growth.

Requirements

Strategic mindset and deep understanding of customer behavior to evaluate opportunities
Confident using data to shape campaign structures, strategies, and analyze effectiveness
Experience managing email, push, SMS, and onsite channels
Ability to collaborate cross-functionally with product, data science, and engineering teams
Excellent communicator who shares learnings in well-synthesized decks and documents
Makes quick decisions and interprets results to advance business understanding
Inspires and mentors team members in technical and strategic lifecycle marketing expertise
Familiarity with Braze for triggered and ad hoc campaigns

Responsibilities

Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement
Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription
Drive best-in-class campaign analysis, partnering with analytics team to optimize campaigns
Grow activation, engagement, retention, and subscriptions via Braze-run channels
Lead Lifecycle Marketing team in managing triggered and seasonal ad hoc programs
Establish performance baselines and best practices across email, push, SMS, and onsite channels
Collaborate with product, data science, and engineering to unlock new campaign opportunities
Test and learn to establish playbooks for scaling impact of winning initiatives

Benefits

Join a mission to help every learner achieve outcomes effectively and delightfully
Build AI-powered learning tools that scale worldwide and unlock human potential
Work in an environment that facilitates team partnership and organizational growth