About this role
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. The Senior Demand Generation Manager role owns end-to-end lead generation strategy to accelerate high growth for the business.
This hybrid position based in the San Francisco Bay Area develops robust acquisition programs across LinkedIn ads, email, and web channels. The role manages targeting, campaign execution, narrative strategy, and conversion metrics to hit revenue targets.
You will partner closely with Growth Marketing, Sales, GTM Ops, Marketing Ops, Content Marketing, Product Marketing, and Product teams. The work requires leading through influence to align cross-functional stakeholders around ABM-driven motions for named accounts.
LinkedIn invests in employee growth and aspires to a culture built on trust, care, inclusion, and fun. Join us to transform the way the world works while owning measurable program impact.
Requirements
- BA/BS degree in marketing, business, or a related field; or equivalent work experience.
- 7+ years experience in growth marketing.
- Proven ability to set and own a roadmap, driving execution across complex programs.
Responsibilities
- Own and operate higher-value acquisition lead generation programs end-to-end, translating business and revenue priorities into clear strategy and measurable outcomes.
- Lead cross-functional work across operations, finance, sales, and marketing teams to drive alignment and action.
- Leverage Artificial Intelligence tools to enhance operational efficiency and drive measurable lift in program performance.
- Design and incorporate ABM-centric strategies that engage buying committees within named accounts.
- Own program-level performance and insights, synthesizing engagement, lead quality, conversion, and revenue signals into recommendations.
- Communicate program strategy, performance, and impact through concise, executive-ready updates.
Benefits
- Hybrid work model centered on trust and optimized for culture and connection.
- Culture built on trust, care, inclusion, and fun where everyone can succeed.
- Investment in employee growth through transformational opportunities.
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