Customer Marketing Manager

1d1 day ago

Figma

San Francisco, US · Full-time · $153,000 – $269,000

About this role

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. The Customer Marketing Manager leads how Figma tells its story through customers and partners who use its products. This position sits at the intersection of content strategy and program operations.

You will own the content strategy for customer and partner stories, developing briefs and shaping drafts to meet high standards for quality and brand voice. The role involves sourcing stories that advance strategic priorities like AI, enterprise, and platform narratives with sound judgment.

Story Studio functions as a storytelling platform within Figma's marketing organization, aligning product narratives, customer stories, and brand campaigns. You will serve as an internal platform supporting Product, Editorial, Growth, and Sales teams with needed narratives for launches.

This full-time role can be based in US hubs or remotely across the United States. At Figma, the value of growing as you go encourages curious candidates to apply even if experience does not align perfectly with every requirement.

Requirements

8+ years in content marketing, storytelling, or content program management in SaaS or tech, with a track record of elevating content quality across a team or program
Sharp editorial sensibility with the ability to recognize a strong story, brief it clearly, and shape others' work with precision and care
Hands-on experience with Figma and familiarity with design and development workflows, including AI
Experience running content programs end-to-end including intake, prioritization, production, and distribution at scale
A bias for action and ownership to spot what needs to happen, move without being asked, and raise the bar for the work around you

Responsibilities

Own the content strategy for customer and partner stories by developing briefs, shaping drafts, and ensuring every piece meets a high bar for quality and brand voice
Source and shape stories that advance Figma's strategic priorities in AI, enterprise, platform, and public-company narratives
Design and direct AI-assisted workflows for sourcing, drafting, and distribution while scaling output and maintaining quality
Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with needed narratives
Develop repeatable intake, prioritization, and production systems and manage vendor relationships and associated budgets