Senior Lifecycle Marketing Specialist

1d1 day ago

Prosper

San Francisco, US · Full-time · $120,000 – $160,000

About this role

We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist manages and executes multi-channel marketing campaigns. The role requires a customer-first mindset in a fast-paced environment that directly impacts Prosper’s bottom line.

Daily work includes managing campaign tasks from the content calendar, designing journeys in Iterable, and coding emails with HTML/CSS and handlebar logic. You will build simple and complex multi-channel flows that incorporate experiments, conditional splits, and personalization using API event payloads and user attributes.

Collaboration spans marketing analytics, product analytics, legal, compliance, and technical teams. You will intake requests, assess results, ensure regulatory compliance, QA API events and webhooks, and monitor campaign performance and send counts.

This hybrid role offers two days per week in the San Francisco office. The position provides the opportunity to apply lifecycle marketing expertise and grow within a challenging environment focused on acquisition and customer engagement.

Requirements

5+ years of experience in lifecycle marketing with hands-on campaign execution.
Bachelor's degree.
Experience executing email, push notifications, in-app, and in-account messaging campaigns.
Direct experience building journeys with a modern marketing automation platform such as Iterable, Braze, SFMC, or Marketo.
Expert-level HTML/CSS for email, including fluid/hybrid frameworks and dark mode, with autonomous cross-client QA via Litmus or Email on Acid.
Knowledge of A/B testing and the ability to translate complex test designs into campaign journeys.
Working knowledge of API events, webhooks, and JSON data structures.
Ability to work independently with minimal supervision.

Responsibilities

Manage daily campaign tasks, gathering requirements and launching campaigns based on the content calendar.
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits using API event payloads and user profile attributes.
Code and QA emails within existing templates, leveraging Iterable snippets and handlebar logic for personalization.
Collaborate with marketing analytics and product teams to intake requests, assess results, and optimize campaigns.
Partner with legal and compliance teams to ensure all marketing content meets company and industry policies.
Work with technical resources to QA API event JSON payloads and outbound webhooks.
Monitor campaign send counts and performance metrics.
Provide lifecycle marketing insight and subject matter expertise.