Senior Product Marketing Manager - Financial Services

3w3 weeks ago

Docusign

San Francisco, US · Full-time · $140,100 – $235,375

About this role

Docusign brings agreements to life, serving over 1.5 million customers and more than a billion people in over 180 countries. As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign's solutions for the Financial Services industry.

You will craft and share Docusign's story in the most engaging, persuasive way possible, collaborating across Sales, Growth Marketing, and Product teams. Your expertise marketing solutions to those in Financial Services will drive an integrated go-to-market strategy and differentiated narrative for buyers and influencers.

This individual contributor role reports to the Sr. Director, Solution & International Marketing. You will serve as the subject matter expert on challenges, value drivers, and the buying journey for banking, wealth management, and insurance verticals.

You will have the opportunity to make a significant impact on Docusign's growth trajectory by crafting high-impact messaging, positioning, and content. As a trusted advisor, you will provide field teams with insights and resources needed to close deals and expand within existing accounts.

Requirements

Expertise marketing solutions to those in the Financial Services industry, including banking, wealth management, and insurance verticals.
Proven ability to craft high-impact messaging, positioning, and content for buyer personas and influencers.
Strong collaboration skills to work across Sales, Growth Marketing, and Product teams on integrated go-to-market strategies.
Deep understanding of the challenges, value drivers, and buying journey for Financial Services buyers.
Experience identifying priority use cases and defining cross-functional go-to-market sales plays.
Ability to serve as a trusted advisor, providing field teams with insights and resources to close deals and expand accounts.

Responsibilities

Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes the Docusign IAM platform as the premier solution for Financial Services across the entire agreement lifecycle.
Partner with Sales Operations, Growth Marketing, and Sales Enablement to design and execute Financial Services sales plays, playbooks, training, and tools that accelerate pipeline and deal velocity.
Serve as the primary SME on Financial Services buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Docusign has a right to win.
Support strategic customer and internal events by developing Financial Services narratives, presentations, and speaker materials that reinforce Docusign's differentiated value.
Equip Partner Marketing with compelling industry messaging and positioning to fuel joint go-to-market campaigns and co-marketing strategies across the Financial Services ecosystem.
Define cross-functional go-to-market sales plays and enable field teams with vital content and tools to build a strong pipeline for solutions.

Benefits

Hybrid work model: employee divides time between in-office and remote work with a minimum of 2 days per week in office.
Access to an office location is required for this hybrid role.
Opportunity to work with the #1 company in e-signature and contract lifecycle management (CLM).