Growth Marketing Manager - Agent Stack

4w1 month ago

Vercel

New York City, US · Full-time · $176,000 – $220,000

About this role

Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

As a Growth Marketing Manager, you'll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel's products.

You'll partner closely with the Growth Product Team, Demand Generation, Product Marketing, and Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

You'll help define what comes next for a platform trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you're building our products, supporting our customers, growing our community, or shaping our story, you'll help define what comes next.

Requirements

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Responsibilities

Design and execute end-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
Develop segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders.
Build and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
Create automated workflows and experimentation programs with behavioral triggers, A/B testing, and data-driven optimizations.
Own campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
Ensure cross-functional alignment so lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel's broader GTM strategy.
Collaborate with design and product marketing to develop messaging that resonates with both technical and business audiences.