Growth Marketing Specialist

3w3 weeks ago

HeyGen

Los Angeles, US · Contract · $72,000 – $96,000

About this role

HeyGen's mission is to make visual storytelling accessible to all by building technology for video creation. We're seeking a Growth Marketing Specialist as the execution right hand to our growth lead. This role turns strategy into optimized campaigns across paid channels, affiliates, and influencers.

Daily work involves launching campaigns, pulling keyword reports, adjusting bids, and standing up A/B tests across Google, Meta, YouTube, Apple Search Ads, and emerging channels. You'll monitor performance, manage budgets, and constantly test new angles. Thrive in analytical rigor combined with creative experimentation.

Join a fast-growing team in a high-autonomy environment with minimal hand-holding. Work closely with the growth lead on paid acquisition, affiliate operations, and micro-influencer outreach. Based in Los Angeles or San Francisco to keep pace with our expansion.

This full-time contractor role offers longer-term engagement with potential conversion to permanent employment. Gain hands-on experience in growth marketing for an AI video platform. Competitive compensation targets $6,000-$8,000/month based on experience.

Requirements

1 to 2 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms
Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day
Analytical and detail-oriented — catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend
Self-starter who can move fast with minimal hand-holding in a high-autonomy environment

Responsibilities

Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels like Reddit, AppLovin, Apple Search Ads
Monitor performance daily and report on spend, CAC, and efficiency metrics
Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
Set up and run A/B tests and structured experiments across copy, messaging, creative, geo-targeting, incrementality, and audience
Help manage day-to-day affiliate operations including partner comms, performance monitoring, and fraud prevention
Source and manage relationships with micro-influencers to drive awareness and acquisition