Growth Marketing Manager - Paid Search and Display

4w1 month ago

ThirdLove

San Francisco, US · Full-time · $130,000 – $160,000

About this role

ThirdLove disrupted the bra industry by inventing half-cup sizes and the Fitting Room® quiz, prioritizing real-world fit over outdated standards. As a design-led brand, they handle everything from R&D to the supply chain in-house.

In this role, you will set the strategy for Google, Display, and CTV, manage platform and agency relationships, and direct AI tools for execution. You will own budget pacing, lead incrementality test design, and bring analytical rigor to all channels.

The culture is inclusive, collaborative, fast-paced, and data-driven, and ThirdLove has been certified as a Great Place to Work® for four consecutive years. You will collaborate cross-functionally to connect channel signals to the full customer journey.

This role offers the opportunity to own a channel end-to-end—strategy, partners, data, and outcomes—while working at an innovative brand that values both analytical depth and creative problem-solving.

Requirements

Analytically rigorous with deep comfort in search and programmatic environments
Experience owning channel strategy, budget pacing, and outcome accountability
Proven ability to manage platform and agency relationships with clear performance expectations
Hands-on experience with AI and automation tools for bid management, audience optimization, and creative performance
Ability to design and lead incrementality tests in coordination with measurement systems
Strong cross-functional collaboration skills to connect channel signals to the full customer journey
Experience with Google Ads, Display, CTV, and programmatic DSPs
Capability to evaluate and override AI-recommended actions with documented learnings

Responsibilities

Set channel strategy across Google, Display, and CTV including account architecture, funnel coverage, and budget allocation
Own budget pacing across all channels and make real-time reallocation decisions based on performance signals
Lead incrementality test design for search, display, and CTV in coordination with the measurement stack
Contribute channel-level commentary to weekly cross-channel performance reporting
Manage day-to-day communication and performance accountability with external platform and agency partners
Direct and evaluate AI execution tools for bid management, audience optimization, pacing, and creative performance
Interrogate automated optimization outputs and push back when AI-recommended actions do not hold up to scrutiny
Stay ahead of platform and product changes including Smart Bidding updates, DSP feature releases, and measurement developments

Benefits

Certified Great Place to Work® for four consecutive years
Inclusive, collaborative, and fast-paced culture that values data-driven decision-making
Opportunity to own strategy, partners, data, and outcomes across paid search and display channels
Work with an innovative design-led brand that handles R&D and supply chain in-house