About this role
Anthropic's mission is to create reliable, interpretable, and steerable AI systems, and we are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America. You will be the driving force behind regional events and programs that build pipeline and accelerate revenue through in-person and virtual experiences across startups, enterprise, and partner segments.
In this role, you will own the full program lifecycle from strategy and sales alignment through execution and pipeline attribution. Day-to-day responsibilities include end-to-end planning and execution of executive dinners, roundtables, workshops, regional conferences, and roadshows, while managing sponsorships, venue relationships, and third-party investments.
You will work hand-in-hand with sales leadership, demand generation, content, product marketing, and brand teams to ensure programs align with territory plans and revenue goals. This is a fast-paced environment where self-starters who operate independently with minimal oversight thrive and move the needle for sales.
As you build scalable, repeatable playbooks for field programs, you'll bring field insights back to the broader marketing team to inform campaign strategy. This role offers the opportunity to drive measurable impact across multiple regions and segments while contributing to AI safety and beneficial AI systems.
Requirements
- 7+ years of field marketing or event marketing experience in B2B SaaS at a late-stage technology startup or hyper-growth public technology company
- Proven track record of driving pipeline through field programs, thinking in terms of pipeline and revenue, not just attendance
- Highly self-directed and execution-oriented mindset — moves fast, takes ownership, and doesn't wait to be told what to do
- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
- Experience with end-to-end event planning, including vendor management, logistics, and attendance optimization
- Familiarity with pipeline attribution and ROI reporting for field marketing programs
Responsibilities
- Own the end-to-end strategy, planning, and execution of field events across North America including executive dinners, roundtables, workshops, regional conferences, and roadshows
- Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
- Drive measurable pipeline and revenue impact from every program and own pipeline targets tied to field marketing in North America
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
- Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
- Manage field marketing budgets with a bias toward efficiency and measurable outcomes, and build scalable, repeatable playbooks for field programs
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