About this role
As a Product Marketing Manager at Windfall, you will define how we position our people intelligence and AI capabilities in the market and how our revenue teams tell the Windfall story. Reporting to the VP of Marketing, you will collaborate closely with Sales, Customer Success, and Product to translate product capabilities into compelling narratives and practical go-to-market assets.
This role is ideal for a PMM who has already owned launches, messaging, and enablement for a product or segment and wants to extend that scope across multiple verticals and use cases. You will build and update sales collateral, support product and feature launches, and partner with revenue teams to understand where deals stall and create assets to unblock them.
You will work cross-functionally with Product, Sales, and CS in a transparent, integrity-driven environment that values being an excellent communicator and operating with leverage. The team holds true to core values including winning when our customers win and acting with integrity and trust.
This role offers the opportunity to use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control. You will conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams.
Requirements
- 3+ years minimum of Product Marketing experience at a B2B SaaS company
- Demonstrated ability to write clear positioning, value propositions, and sales narratives
- Experience creating and iterating on sales collateral with direct feedback from Sales and customers
- Comfort working cross-functionally with Product, Sales, and Customer Success
- Strong written and verbal communication skills; confident presenting to internal teams
- Experience in GTM data, sales intelligence, or BI tools (preferred)
- Exposure to one or more of Windfall's key verticals: nonprofit, financial services, retail, travel & hospitality (preferred)
- Experience with AI tools in your workflow (preferred)
Responsibilities
- Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape
- Build and update sales collateral: pitch decks, one-pagers, battlecards, vertical sheets, and objection-handling guides
- Partner with Sales and Customer Success to understand where deals stall and create assets and messaging to unblock them
- Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement
- Collaborate on content and campaigns such as webinars, whitepapers, and event narratives by providing point of view, messaging, and story arcs
- Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams
- Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control
Benefits
- Comprehensive benefits package available for exploration on the Windfall careers site
- Individual pay determined by work location and additional factors including job-related skills, experience, and relevant education or training
- We comply with CCPA and provide a privacy notice for employee and applicant information
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