Growth Marketing Lead Consultant

1w1 week ago

Unison

San Francisco, US · Temporary · $100,000 – $500,000

About this role

We are seeking a data-obsessed performance marketer to serve as our Growth Marketing Lead Consultant covering a 12-week maternity leave. Your primary mission is to maintain growth momentum by optimizing the current performance marketing stack, lowering customer acquisition cost (CAC), and identifying hidden efficiencies within paid and organic channels. This position is available as a remote role within the United States or hybrid in Omaha, NE or San Francisco, CA offices.

Partner closely with the Digital Marketing Manager to manage a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), and Affiliate Partners to meet strict CAC and ROAS targets. Monitor daily performance dashboards to identify funnel leaks and reallocate spend from underperforming campaigns to high-efficiency winners. Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates.

Conduct week-to-week deep-dive audits of existing campaigns to identify low-hanging fruit for cost savings. Collaborate cross-functionally with sales, product, and data science teams to detect inefficiencies in the customer funnel and improve down-funnel conversions. Work in a team drawing on talent across investment management, product development, financial technology, real estate, and consumer finance.

Report directly to the President with weekly high-level briefings on channel performance, budget efficiency, and funnel health. Translate raw data into actionable business recommendations influencing company-wide resource allocation. Join a well-funded market leader pioneering a smarter way to own your home.

Requirements

4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more
Advanced proficiency in Excel/Google Sheets; experience with data visualization tools (Mode.com or comparable)
CAC obsession: optimize for a successful sale (funded deal), monitoring the full funnel to ensure decreases in top-of-funnel costs do not reduce application quality, approval rates, or conversions
Technical literacy: familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager)

Responsibilities

Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners to meet strict CAC and ROAS targets
Monitor daily performance dashboards and use data to identify funnel leaks and reallocate spend from underperforming campaigns to high-efficiency winners
Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates
Conduct a deep-dive audit of existing campaigns week-to-week to identify low-hanging fruit for cost savings
Collaborate cross-functionally with sales, product, data science teams to detect inefficiencies in the customer funnel and improve down-funnel conversions
Provide weekly high-level briefings to the executive team and President on channel performance, budget efficiency, and funnel health
Translate raw data into actionable business recommendations that influence company-wide resource allocation

Benefits

100% paid medical and dental benefits
Generous PTO policy
Paid parental leave program
Remote role within the United States or hybrid in Omaha, NE or San Francisco, CA offices