Senior Manager, Organic Growth Marketing

1d1 day ago

Skillz

San Francisco, US · Full-time · $165,000 – $210,000

About this role

The Organic Growth Marketing role at Skillz drives scalable user and revenue growth through data-driven experimentation and cross-functional collaboration. Skillz is the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments worldwide. This position owns the overall organic growth strategy using competitive and funnel insights.

Day-to-day work leads testing across creative, channels, viral mechanics, and product funnels to identify high-impact opportunities. Priorities include optimizing end-to-end product funnels while building engaged player communities. The role drives ASO, SEO, and GEO initiatives to maximize discoverability and organic acquisition.

Acting as a bridge between Product, Analytics, and Creative teams establishes a repeatable optimization framework. This accelerates acquisition, improves retention, and aligns all growth initiatives with company goals. The environment connects employees with alums from Apple, Google, Amazon, and leading gaming and tech firms.

Skillz offers professional growth opportunities in a startup-like setting where employees collaborate and voice feedback. Recognized on the Inc. 5000 and Fast Company lists, the company encourages never settling in pursuit of product and business improvements.

Requirements

Experience driving organic growth through data-driven experimentation in consumer or gaming platforms
Proven ability to lead testing across creative, channels, and product funnels
Strong track record owning organic growth strategy and funnel optimization
Expertise in ASO, SEO, and GEO initiatives for mobile applications
Ability to build engaged player communities and improve retention metrics
Experience collaborating across Product, Analytics, and Creative teams

Responsibilities

Drive scalable user and revenue growth through data-driven experimentation and cross-functional collaboration
Lead testing across creative, channels, viral mechanics, and product funnels to identify high-impact opportunities
Own the overall organic growth strategy using competitive and funnel insights to expand reach and retention
Optimize end-to-end product funnels while building engaged player communities
Drive ASO, SEO, and GEO initiatives to maximize discoverability and organic acquisition
Act as a bridge between Product, Analytics, and Creative to establish a repeatable optimization framework

Benefits

100% coverage for medical, dental, and vision expenses for employees and dependents
401K matching, equity incentives, and pre-tax benefit options
Wellness initiatives including meditation resources, fitness coaching, and virtual therapy
Competitive paid time off and company holidays
Free breakfast, catered lunches, full-size gym, and commuter benefits at headquarters