Senior Lifecycle Marketing Manager

3w3 weeks ago

Calm

New York City, US · Full-time · $140,000 – $170,000

About this role

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. As a member of the Product & Retention Marketing team, you will directly contribute to DTC growth at Calm.

In this role, you will own and execute our lifecycle marketing program across email, push notifications, and in-app messaging. You are a hands-on operator who translates strategy into production-ready campaigns and influences cross-functional partners without direct management authority.

Our team is small, hungry, and humble, combining data-driven strategy and creative problem-solving to drive consumer lifetime value. We value a can-do attitude, high EQ, cross-functional collaboration, resourcefulness, and deep curiosity.

This is a senior individual contributor role with high autonomy, partnering closely with the Lifecycle Marketing Technical Lead. You will have the opportunity to shape user journeys and drive engagement for over 180 million downloads across 190 countries.

Requirements

Senior hands-on practitioner with deep understanding of user journeys, behavioral triggers, and subscription economics
Strong track record of independently building and operating high-performing lifecycle programs for a DTC or subscription business
Deeply analytical with the ability to ground decisions in data to improve user LTV and reduce churn
AI-first mindset applied to lifecycle marketing execution and optimization
Ability to thrive operating with high autonomy and influence cross-functional teams including product, engineering, data science, and creative
High EQ and strong cross-functional collaboration skills
Resourcefulness and deep curiosity to find innovative ways to keep users engaged and supported

Responsibilities

Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end
Partner closely with the Lifecycle Marketing Technical Lead to translate strategic requirements into executed campaigns
Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive onboarding, habit formation, subscription conversion, and win-backs
Leverage data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn
Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, timing, and frequency to constantly optimize channel performance
Partner with Data Science and Product to leverage behavioral data, build sophisticated user cohorts, and implement automated, event-driven trigger campaigns
Develop and execute strategies to improve user LTV and reduce churn through data-driven decision-making