Senior Web Growth Marketing Manager

4w4 weeks ago

Amplitude

San Francisco, US · Full-time · $98,000 – $165,000

About this role

Amplitude is the leading AI analytics platform, helping over 4,700 customers build better products and digital experiences. As Senior Web Growth Marketing Manager, you will own amplitude.com as a strategic growth engine, defining site architecture, user journeys, and content strategy.

You will work on the frontier of AI-powered marketing, running experiments and optimization using the very product we sell. Your day-to-day involves building a forward-looking roadmap grounded in performance data and experimentation insights, with real authority over strategy and direction.

You will have dedicated resources including two web engineers and a brand/growth designer aligned to this function, enabling fast, craft-driven execution. You will sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives.

Amplitude is the category leader in digital analytics, and you will be one of its most expert users. This role offers the opportunity to drive both self-serve growth and enterprise pipeline while shaping the future of AI-native marketing workflows.

Requirements

Proven experience owning a company website as a primary growth channel with measurable impact on pipeline and revenue.
Expertise in experimentation and A/B testing methodologies, with a data-driven approach to decision-making.
Strong understanding of SEO, content strategy, and user experience principles for B2B SaaS.
Ability to analyze performance data from digital analytics platforms (e.g., Amplitude, Google Analytics) and derive actionable insights.
Experience collaborating with engineering and design teams to execute web development projects.
Familiarity with AI-native marketing workflows and a growth mindset toward emerging technologies.

Responsibilities

Own amplitude.com as a strategic growth engine, defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear point of view on what moves the business.
Run experiments and optimization using Amplitude's own product to improve user experiences and conversion.
Collaborate with dedicated web engineers and a brand/growth designer to implement changes quickly and with craft.
Work cross-functionally within the integrated marketing team to align website strategy with campaigns, product launches, and PLG initiatives.
Leverage deep expertise in digital analytics to test and iterate on user journeys and site performance.