Product & Lifecycle Marketing Manager

1w1 week ago

UnitedMasters

San Francisco, US · Full-time · $125,000 – $145,000

About this role

UnitedMasters builds a marketplace connecting artists, brands, and fans, empowering artists to earn and grow. It disrupts the music business by letting independent artists distribute music directly to fans while retaining ownership and up to 100% royalties. The team includes musicians, marketers, engineers, and storytellers from YouTube, SoundCloud, Pandora, and more.

Join as Product & Lifecycle Marketing Manager in San Francisco, with four days in-office and one remote. Lead go-to-market execution for new subscription features, coordinating across product, design, and social teams. Maintain competitive intelligence on the music distribution landscape to refine value propositions.

Partner with marketing and product teams to translate artist pain points into actionable requirements and hooks. Evolve positioning and messaging for distribution tiers across app, website, and ads. Monitor usage data to boost feature adoption and reduce churn through cross-channel campaigns.

Optimize signup funnels, design retention strategies, and execute Braze journeys with personalization and segmentation. Run A/B tests on modals, notifications, and emails to improve engagement. Collaborate with data science on reporting subscription growth and LTV impacts.

Work hand-in-hand with award-winning creative teams at Translation, our in-house agency. Dive into data with tools like Amplitude or Looker. Advocate for user interactions in software as a Braze power user.

Requirements

Expert in building multi-step marketing automation journeys and working with technical stakeholders on data events
Analytical mindset comfortable diving into data to identify user journey friction points
Experience with tools like Amplitude or Looker
Product intuition to understand user-software interactions and advocate effectively
Braze power user skilled in Canvas journeys, Liquid personalization, and segmentation
Ability to run A/B testing across in-app modals, push notifications, and email

Responsibilities

Lead go-to-market execution for new subscription features, coordinating across product, design, and social teams
Maintain competitive intelligence on the music distribution landscape to refine value proposition
Partner with teams to translate artist pain points into actionable product requirements and marketing hooks
Maintain and evolve positioning and messaging for distribution tiers across channels
Monitor usage data to identify under-utilized features and build feature discovery campaigns
Design and optimize signup abandonment journeys to increase conversion
Develop automated retention and winback strategies to prevent churn
Build and deploy Braze Canvas journeys using Liquid for personalization and audience segmentation