Senior Product Marketing Manager - Consumer Experience

4w1 month ago

San Francisco, US · Full-time · $125,000 – $195,000

About this role

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. We are seeking a highly motivated Senior Product Marketing Manager to join our consumer marketing team and help deliver on our mission for the 1 billion professionals on LinkedIn.

In this role, you will shape the product strategy and messaging for the core consumer experience, working closely with product management, design, engineering, and market research. You will drive research and competitive analysis to inform new features and messaging, and develop go-to-market plans for launches that include positioning, messaging, and channel strategies.

This role is based in San Francisco, Mountain View, Chicago, or New York with a hybrid work model that balances time at home and in a LinkedIn office. You will partner with cross-functional teams to define the future vision and product roadmap for how professionals connect and grow on the platform.

LinkedIn invests in employee growth and aspires to create a culture built on trust, care, inclusion, and fun. As a subject matter expert on the consumer space, you will evangelize learnings throughout the organization and run experiments to measure the impact of marketing initiatives on core metrics.

Requirements

Bachelor's degree or equivalent experience
4+ years of marketing experience, with a preference for product marketing
3+ years of experience marketing consumer-facing digital products
Consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact
Proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting
Demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
Experience running A/B tests and driving growth through data-driven experiments
Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas

Responsibilities

Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
Run, track, and measure impact of marketing experiments and initiatives on core metrics

Benefits

Hybrid work model with flexibility to work from home and from a LinkedIn office on select days
Opportunity to shape the product strategy for the world's largest professional network
Culture built on trust, care, inclusion, and fun with investment in employee growth
Work with cross-functional teams including product management, design, engineering, and market research