Senior Product Marketing Manager - Analytics Portfolio

2d2 days ago

Pendo

New York City, US · Full-time · $132,200 – $175,000

About this role

Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing. It owns narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes.

As the Senior Product Marketing Manager for Pendo's Analytics portfolio, you will own go-to-market strategy, messaging, competitive positioning, and pipeline-driving marketing motions. This role requires deep product analytics context, including familiarity with tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms.

The product analytics space is being reshaped as AI accelerates product development cycles and raises the stakes for teams trying to understand what users actually do in software. This is a role based in-office in Raleigh, NC or New York, NY.

You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward.

Requirements

Deep product analytics context, including familiarity with tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms
Builder mindset energized when there isn't a clear path yet
AI-curious and rewiring how you work around AI tools to be faster, sharper, and more prolific

Responsibilities

Own the messaging, positioning, and talk tracks for the Analytics portfolio
Build and execute the end-to-end go-to-market plan for the Analytics portfolio
Serve as the in-house expert on competitors such as Amplitude, Mixpanel, Heap, PostHog, and others
Define the channel mix and run campaigns that directly support marketing-sourced ARR for the Analytics portfolio
Build and execute analyst and influencer relations for product analytics
Develop enablement that helps revenue teams have sharp, credible conversations with product managers, data analysts, and growth teams
Partner with product and growth on self-serve activation, freemium-to-paid conversion, and in-product messaging
Define and own the metrics that connect Analytics marketing activity to pipeline and commercial outcomes